Curious about the tenants at Innovation Place?
Check out our Meet the Tenants series to learn more about them and what they do.

Meet the Tenants

Katrina German

Innovation Place tenant since
I’m not sure… It feels like we’ve always been connected. :)

Building
The Atrium

Park
Innovation Place, Saskatoon

Tell us about KatrinaGerman.com!

At KatrinaGerman.com, we make good ideas louder through digital marketing strategy. We work with top-notch founders and organizations on large-scale awareness campaigns and increasing leads and sales (like the $300,000 in leads we got in 4 months for one of our companies). We can implement social media, website and email strategies for you or work with your existing communications team to build capacity and make them the rockstars of your company.

We’ve also developed our growth-hacking marketing approach called Action Tracking through lessons learned in the technology sector. We use a lot of measurement and analytics to create content and ads and have been spreading the technique around North America.

Why do you love working in Saskatchewan?

I love Saskatchewan. I grew up in small towns around the province, and I believe that the people here are natural innovators. It’s been very exciting to watch the tech sector grow in the last couple of years, and it’s a wonderful privilege to have the opportunity to document and share the stories of startups and established companies through some of our contracts.

The best part of working in Saskatchewan is that you are generally one or two degrees away from anyone you need to talk to. If you want to get a project started or meet with someone, all you need to do is ask. We all have each other's back here. The ongoing support and learning that comes from affiliation with the Saskatchewan tech community is astounding.

What are the challenges of working in Saskatchewan?

I can’t think of anything. ;)

What does the future of Saskatchewan tech look like to you?

I believe that the technology sector in Saskatchewan will be a key player in the upcoming economic recovery of the province. Our innovators will pivot until they find ways to thrive in the new economy and employ others while they are doing it. I’m excited about some of the larger organizations in the province taking an interest in developing the innovation ecosystem and adding to the momentum. I’m also looking forward to many of the opportunities coming up to support more women in technology careers.

How does Innovation Place help you thrive in Saskatchewan’s tech sector?

Being a part of the community at Innovation Place has been an important part of our business development. We’ve learned so much through the speakers and events, while also gaining a lot of insights from our fellow entrepreneurs in the hallways.

Also, it never hurts to brainstorm while walking through the beautiful gardens.