Innovation Saskatchewan is responsible for implementing the province’s innovation priorities and helping grow Saskatchewan’s tech sector. Effective April 2022, this includes operation of the Innovation Place technology parks in Saskatoon and Regina.

Tenant Programming Resources Archive

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2020

intellectual property

Tactical Marketing for B2B

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In the final part of Jill's marketing series, she focusses on brand development vs. demand creation, aligning tactics to a funnel and prioritizing marketing tactics.

presented by Jill Sauter of Jill Sauter Marketing & Communications on December 10, 2020

B2B Marketing Messages

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In part two of a three part series, Jill focusses on problems your product / service can solve and what customers need to hear.

presented by Jill Sauter of Jill Sauter Marketing & Communications on December 3, 2020

Understanding Your B2B Customers

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In part one of a three part series, Jill focusses on targeting, multiple customers within the business, customer pain points and defining the funnel.

presented by Jill Sauter of Jill Sauter Marketing & Communications on November 26, 2020